he's developing so-called smart antennas that can cut through all the competing noise in the radio environment to get your call through. >> we use an array of antennas and some really smart computers, and what they do is, when we transmit, we send the information only to your phone. >> you mean there is-- we will reach the day when each cell phone will be perfect, or as perfect as a landline. >> that's exactly right. [ticking] >> coming up, where is cell phone technology going? >> the optimum telephone is one that i think some day is gonna be embedded behind your ear. it's gonna have an extraordinarily powerful computer running the cell phone. >> that's next, when 60 minutes on cnbc returns. i take prilosec otc each morning for my frequent heartburn. because you can't beat zero heartburn. woo hoo! [ male announcer ] prilosec otc is the number one doctor recommended frequent heartburn medicine for 8 straight years. one pill each morning. 24 hours. zero heartburn. frequent havo: thesales event for 8 straight y"sis back. drive" which means it's never been easier to get a new passat, awarded j.d.